Start Properly

Most people don’t fail because they lack motivation.
They fail because they never start with structure.

They jump into workouts.
They guess their nutrition.
They rely on willpower.
And when it breaks, they start again.

Start Properly exists to stop that cycle.

Start Properly is a short, rules-based entry phase designed to remove guesswork, set standards

and decide what happens next.

It is not a challenge.
It is not motivation.
It is not for everyone.

You follow the structure.
The data does the talking.

If you’re ready to do this properly, you’ll know.

What it is

Start Properly is a short entry phase designed to establish structure before anything else happens.

Over 14 days, you’ll follow a simple, defined framework covering

  • "Exercise"

  • "Nutrition"

  • "Daily habits"

  • "Accountability"

Nothing is extreme.
Nothing is improvised.
Everything is intentional.

What it isn’t

  • "It isn’t a challenge"

  • "It isn’t motivation"

  • "It isn’t a quick fix"

  • "It isn’t customised chaos"

If you’re looking to be hyped, pushed, or entertained — this isn’t a fit.

How it works

  • "Starts every Monday"

  • "Runs for 14 days"

  • "Clear expectations from day one"

  • "Simple daily check-ins"

  • "Progress tracked, not guessed"

Investment

£69

This covers the entry phase only.
What happens next is decided by data — not emotion.

The Rules

  • Start Properly begins on Mondays only

  • Cut-off is Sunday at 8pm

  • The entry phase runs for 14 days

  • There are no extensions

  • You follow the structure or you exit cleanly

  • Coaching continues automatically after the entry phase

  • You may pause before continuation — no pressure, no explanation required